AAMI Privacy Policy

Updated July 18, 2018

The Association for the Advancement of Medical Instrumentation (AAMI or "we", "us", "our"), is committed to protecting the privacy and security of the personal information we receive or collect from you.  We also believe in transparency and are committed to informing you about how we treat your personal information.

AAMI has prepared this privacy policy ("Policy") together with our Terms of Use and any documents referred herein, to inform you ("you", "your", or "user") of our practices regarding personal information that we collect, use, process, and share regarding our Websites or mobile applications provided by and on behalf of AAMI, and other services that we provide. Our Policy also describes certain rights and options that you have with regard to your personal information.

This Policy covers all personal information collected through AAMI.org, other AAMI websites, social media accounts, and the AAMI mobile app (collectively, the “Websites”) and your interactions with AAMI offline. This policy lets you know how we collect and use your personal information, and how you can control its use. It describes the broadest potential use of personal information through the Websites and in offline interactions that are consistent with the terms of this policy. However, please note that we may make far less use of your personal information. We use cookies and similar technologies on our Websites, please see our Cookies Policy. Unless you state otherwise, you consent to our use of cookies and similar technologies.


Our Role in Protecting the Privacy and Security of Your Personal Information

AAMI is responsible for implementing applicable data protection principles and safeguarding the personal information that you provide to us through our Websites, mobile applications, and social media accounts.

If you are a user in in the European Union (the "EU") or European Economic Area ("EEA"), AAMI will be the controller of the personal information we collect from you for purposes of the E.U. General Data Protection Regulation, 2016/679 (the "GDPR").

What Personal Information Do We Collect and Why

We may collect and process the following personal information from you for the following purposes:


Types of Data and Purpose

Contact Information

When you visit our Websites or request products and services, we may ask you for your name, physical address, telephone number, email address, and company/institution. The majority of the information collected under this category is business contact information.

User Account Information

When you create an account, we collect your business contact information, other identifying information (e.g., age, date of birth, photo), username and password, other registration information, including payment information necessary to enable us to fulfill your account registration request and demographic information (degrees/certifications/designations, employment status, location), username, password, and other registration information, including payment information. This information is necessary to enable us to provide you the account you have requested and to maintain the account and your profile. You may update your account information by editing the information associated with your account.

User Preferences

When registering your account, we collect information about product requirements, areas of industry interest, and other information you select in your profile when registering for and using your AAMI account, or as indicated by your use of the Websites.

Conference Registration Information

When you register for a conference or seminar hosted by us, we collect your contact information and other details necessary for processing the registration, including payment information.

Transactional Information

When you request products and services from us in the course of contractual or member relationships between you, your company, and AAMI, we collect your business contact information, information about the products and services that you access or download, purchase details, and other personal information.

Financial and Payment Information

When you purchase products and services from AAMI, we may collect financial accounts and other data necessary to process payments, including credit card numbers, security codes, expiration dates, and other related billing information.

Location Information

When you use our Websites, we may collect information about your use of our Websites and services for advertising, analytics, to serve content and to protect our Websites and services. Location information collected may include your Internet Protocol (IP) address, unique identifiers, or other similar location-tracking technologies.


When you visit our Websites, we may use cookies and similar technologies to, among other things, provide you with a more personal and interactive experience on our Websites, provide translation tools, improve our marketing efforts, and for usage analytics for our Websites (e.g., page response times, download errors, length of visit, webpages visited, etc.).Please see our Cookies Policy,  for more information.If you choose to disable cookies and similar technologies, some areas and features of the Websites may not work properly.

Automated Information

When you visit our Websites, we automatically collect information from your browser or your mobile device, such as Internet Protocol (IP) address or unique device identifier, cookies and data about which pages you visit in order to allow to operate and provide the Websites and our services. This information is used to protect our Websites and services and to keep the Websites secure, to analyze and improve our Websites and services and understand how the Websites works for users, and to provide advertising to you and a more personalized experience for our users. To learn more about our collection of technical data, please visit our Cookies Policy.

Email Interconnectivity

If you receive email communications from us, we may use certain tools to capture data related to when you open our message, click on any links or banners it contains, or make purchases.  We use this information to enhance our marketing efforts. 


If you apply for a job, or become an employee, we collect personal information necessary to process your application or employment. This may include, among other things, your contact information, your social security number, employment history, etc.

Feedback / Support / Inquiries

If you provide us with feedback or contact us for support or ask us questions, we will collect your name, email address, other contact information and other information needed to respond to your feedback, request for support, or answer your question.

Mailing List

When you sign up for one of our mailing lists, we collect your contact information, including your email address and postal address.

Order Placement

When you place an order with us or purchase products or services from us, we collect your name, billing address, shipping address, email address, and contact details, shipping preferences, payment information, and usage statistics relating to your use of AAMI products and services.

Sensitive Personal Information

When necessary in order to respond to your requests for services or employment, we may collect information regarding your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, health information, financial information, or data concerning your sex life or sexual orientation.  AAMI will collect this sensitive personal information with your express consent or as otherwise permitted by applicable law.

In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly-available sources.

How Will We Use Your Personal Information?

In addition to the uses described above, AAMI uses the personal information collected in an effort to improve your experience on the Websites, to provide products and services to you, and to communicate with you about the information you have requested. AAMI may also use personal information to help target specific offers to you and to help AAMI develop and improve our Websites and services.  Additionally, AAMI may use your personal information in the following ways:

  • To provide you with services you have requested and to manage our relationship with you, including administering your account, processing payments, accounting, auditing, billing and collection and taking other steps necessary to the performance of our business relationship with you.
  • To present and improve the contact and functionality of the Websites.
  • To determine user interests, needs, and preferences.
  • To provide notice of changes to our Websites or the services we offer or provide through it.
  • To conduct research and analysis.
  • To develop new products and services.
  • To manage and maintain the security of our Websites and services.
    • To market our services to you. We will only provide you with marketing related information after you have, where legally required to do so, opted in to receive those communications and having provided you with the opportunity to opt-out of such communications at any time. We do not sell or distribute this information to third parties or use it for any other purpose.
    • To comply with our legal and compliance obligations, including maintaining records, performing compliance audits, etc.
    • For insurance purposes.
    • To exercise and defend our legal rights, or to comply with court orders.
    • For any other purpose related to and/or ancillary to any of the purposes and uses described in this Policy for which your personal information was provided to us.
    • In any other way we may describe when you provide the information.
    • For any other purpose to which you have consented or for which we have a legitimate basis under the law.

We may process your personal information in connection with any of the purposes and uses set out in this Policy on one or more of the following legal grounds:

  • Because it is necessary to perform the services you have requested, to comply with your instructions or requests, or other contractual obligations between you and AAMI.
  • To comply with our legal obligations as well as to keep records of our compliance processes.
  • Because our legitimate interests, or those of a third-party recipient of your personal information, makes the processing necessary, provided those interests are not overridden by your interests or fundamental rights and freedoms.
  • Because you have chosen to publish or display your personal information on a public area of the Websites, such as blog or comment area.
  • Because it is necessary to protect your vital interests.
  • Because it is necessary in the public interest.
  • Because you have expressly given us your consent to process your personal information in a particular manner.

We do not use your personal information for making any automated decisions affecting or creating profiles other than as described above.

We rely on your express opt-in consent to (1) send marketing communications; (2) for third-party data-sharing relating to advertising; and (3) for the use of cookies and similar technologies.

Disclosure Of Your Personal Information

We may share your personal information in the following contexts:


Disclosure Contexts

Subsidiaries and Acquisitions

We may share your personal information with our corporate subsidiaries and affiliates.  If another organization acquires AAMI, we will share your personal information with that organization.

Disclosures With Your Consent

We may ask if you would like us to share your personal information with other unaffiliated third parties who are not described elsewhere in this Policy. We will only disclose your personal information in this context with your consent.

Disclosures Without Your Consent

We may disclose your personal information in response to subpoenas, warrants, court orders or other legal process, or to comply with relevant laws. We may also share your personal information in order to establish or exercise our legal rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property or a violation of our Terms of Use, or to comply with your request for shipment of items ordered from us to the provision of services by a third-party.


Some areas of our Websites provide the opportunity to post comments, or reviews, in a public forum.  If you decide to submit your personal information in these areas, you do so at your own risk and acknowledge that the information will be publicly available.


You may consent through account or conference/seminar registrations to having your contact information shared with other account holders or conference/seminar registrants.

Third Parties

AAMI may provide personal information about you to third parties that offer products and services specifically requested by you.

Service Providers

AAMI may share your personal information with our service providers. Among other things, service providers may help us to administer the Websites, support our provision of services requested by you, provide technical support, send marketing, promotions and communications to you about our service, payment processing and other legitimate purposes permitted by law.

How Long Do We Store Your Personal Information?

AAMI will retain your personal information as needed to fulfill the purposes for which it was lawfully collected. AAMI also will retain and use your personal information as long as necessary to comply with our business requirements, legal obligations, resolve disputes, protect our assets, provide our services, and enforce our agreements.

When we no longer have a purpose to retain your personal information, we will destroy your personal information in accordance with applicable law and our policies.

Security Of Your Personal Information

AAMI has put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorized manner, altered, or disclosed. While our security measures seek to protect your personal information in our possession, no security system is perfect and AAMI cannot promise that your personal information will remain absolutely secure in all circumstances.

The safety and security of your personal information also depends on you. Where you use a password for access to restricted parts of the Site, you are responsible for keeping the password confidential. Do not share your password with anyone.

If a security breach causes an unauthorized intrusion into our Site or systems that compromises your data, we will notify you and any applicable regulator when we are required to do so by law.

Updating Your Personal Information

If any of the personal information you have provided to us changes, please let us know. For instance, if your email changes, you wish to cancel any request you have made of us, or if you become aware of inaccurate personal information about you, use our Contact Us details to update your information. You may also edit your account details if you have a user account through our Site.

We are not responsible for any losses arising from any inaccurate, inauthentic, deficient, or incomplete personal data that you provide to us.

Your Rights To Access And Control Your Personal Information

Please use the Contact Us details at the end of this Policy to exercise your rights and choices under this Policy.

Right of Access. If required by law (e.g., under the GDPR), upon request, we will grant reasonable access to the personal information that we hold about you.

Accuracy. Our goal is to keep your personal information accurate, current, and complete. Please contact us if you believe your information is not accurate or changes.

Right to Object. In certain circumstances, as permitted under applicable law, you have the right to object to processing of your personal information. If you would like us to stop using or wish to restrict our processing of your personal information, please contact us and we will let you know if are able to agree to your request.

Right to Erasure and Deletion of Your Personal Information. You may have a legal right (for instance, if you are located in the EU or EEA under the GDPR) to request that we delete your personal information when it is no longer necessary for the purposes for which it was collected, or when, among other things, your personal information has been unlawfully processed. All deletion requests should be sent to the address noted in the Contact Us section of this Policy.

We may decide to delete your personal information if we believe it is incomplete, inaccurate or that our continued storage of your personal information is contrary to our legal obligations or business objectives. When we delete personal information, it will be removed from our active servers and databases and our Websites, but it may remain archived when it is not practical or possible to delete it. We may also retain your personal information as needed to comply with our legal obligations, resolve disputes, or enforce any agreements.

Right to Withdraw Consent. If you have provided your consent to the collection, processing and transfer of your personal information, you have the right to fully or partially withdraw your consent. To withdraw your consent, in full or in part, please notify us using the information in the Contact Us section of this Policy and you may follow opt-out links on any marketing communications sent to you.

Once we have received notice that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there are compelling legitimate grounds for further processing that override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

Withdrawal of consent to receive marketing communications will not affect the processing of personal information for the provision of our services.

Right to Complain. If you wish to file a complaint with us about our privacy practices, you may do so by contacting us using the information provided in the Contact Us section of this Policy and we will do our best to respond to and, if possible, resolve your complaint. If you believe that your rights relating to your personal information have been violated, you have a right to lodge a complaint with the applicable enforcement authority, or seek a remedy through the courts.

Online Tracking. We do not currently recognize browser settings or signals of tracking preferences, which may include "Do Not Track" instructions.

California Residents. California residents may be entitled to ask us for a notice describing what categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing. If you are a California resident and would like a copy of such notice, please submit a written request to us using the information in the Contact Us section of this Policy.

European Union or European Economic Area Residents. If you are located in the EU or EEA and believe we have not processed your personal information in accordance with applicable provisions of the GDPR, you may file a complaint with your local data protection or supervisory authority.

Cross Border Transfers of Personal Information

AAMI is located and established in the United States and therefore, your personal information may be transferred to, stored or processed in the United States. While the data protection, privacy and other laws of the United States might not be as comprehensive as those in your country, we take necessary and appropriate steps to protect the security and privacy of your personal information. By using our Websites or requesting services from us, you understand and consent to the collection, storage, processing and transfer of your personal information to our facilities in the United States and those third parties with whom we share it as described in this Policy.

Residents of the EU / EEA. We rely on recognized legal bases to lawfully conduct cross-border transfers of personal information outside of the European Union (EU) and European Economic Area (EEA), such as your express informed consent (as noted above), when transfer is necessary for us to deliver services pursuant to an agreement between AAMI and you, or when the transfer is subject to safeguards that assure the protection of your personal information, such as the European Commission's approved standard contractual clauses.

Links To Other Websites

These Websites may contain links to, and media and other content from, third party websites. These links are to external websites and third parties over which we have no control or supervision. If you click on an embedded third-party link, you will be redirected away from our Websites to the external third-party website. You can check the URL to confirm that you have left these Websites.

AAMI cannot and does not (i) guarantee the adequacy of privacy, security, practice content or media provided by third parties or their websites, (ii) control third parties' independent collection or use or your personal information, or (iii) endorse any third-party information, products, services or websites that may be reached through embedded links on the Websites.

Any personal information provided by you or automatically collected from you by a third party will be governed by that party's privacy policy and terms of use.


The Children's Online Privacy Protection Act ("COPPA"), as well as other data privacy regulations, restrict the collection, use, or disclosure of personal information from and about children on the internet. Our Websites and the services are not directed to children aged 16 or younger, nor is information knowingly collected from children under the age of 16. No one under the age of 16 may access, browse, or use the Websites or provide any information to or on the Websites. If you are under 16, please do not use or provide any information on this Site. If we learn that we have collected or received personal information from a child under the age of 16 without a parent's or legal guardian's consent, we will take steps to stop collecting that information and delete it.

For more information about COPPA, please visit the Federal Trade Commission's website at: https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule.

Changes To Our Privacy Policy

We reserve the right to update and change this Policy from time to time in order to reflect any changes to the way in which we treat your personal information or in response to changes in law. We will post any changes we make to this Policy on this page. If we make material changes to how we treat your personal information, we will notify you through a notice on the website home page as well. The date this Policy was last revised is identified at the top of this Policy.

Contact Us

If you have questions or comments about this Policy, wish to access personal information we hold about you; believe the personal information we have about you is incorrect, or wish to lodge a complaint with us about how we have handled your personal information, please contact us using the contact details below and we will do our best to assist you:

901 N. Glebe Road, Suite 300
Arlington, VA 22203
Arlington, VA 22203
Phone: (703) 253-8279

Attn: AAMI Data Protection Officer