AAMI's Revamped Online Store Open for Business
AAMI has unveiled its new and improved online store, complete with intuitive, user-friendly features that will help improve the shopping experience of members and customers.
My.aami.org/store has replaced
the old AAMI Marketplace, which
had been in existence for more
than a decade. Enhancements
include reusable and single-use
coupon codes, as well as the ability
for users to donate online to the AAMI Foundation's Healthcare
Technology Safety Institute and Scholarship Program. In addition,
users can complete multiple transactions at once.
Another new feature is the crosslinking of products, allowing users to see similar items they might like. The site also includes a highlights section, which gives visitors the chance to view the newest AAMI items, as well as best-selling products.
Through the new online store, members and customers also can now:
- More easily search for products through streamlined categories or by keyword
- View an interactive calendar of AAMI events
- Rate products
- Promote items on social media
- E-mail a product description
- Buy items in bulk at a discount
"One of AAMI's core values is ensuring that its members receive quality service. AAMI's old Marketplace just didn't measure up to that standard. It was antiquated and unnecessarily complicated," says Steve Campbell, AAMI's chief marketing and communications officer. "The new AAMI Store is much more customer-friendly. A member can now renew a membership, register for a conference, and buy a product all in one transaction—something that wasn't possible before. And AAMI members and customers can easily view the newest products, rate purchases, and view an up-to-date interactive calendar of events.
"Simply put, the new AAMI Store is a big improvement. We'll be continuing to make enhancements over time and want to receive feedback as we move forward to ensure that high standards are met," says Campbell.
AAMI News: June 2013, Vol. 48, No. 6